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Nick Jr.
NickJr.2009logo
Launched January 4, 1988; 29 years ago
Network Nickelodeon (from 8:30 AM-3 PM)
Owned by Viacom International and MTV Networks
Slogan The Smart Place To Play
Country United States
Language English
Broadcast area Nationwide
Headquarters New York City
Sister channel(s) Nick
Nicktoons
Nick at Nite
TeenNick
Website www.nickjr.com

Nick Jr. is a programming block on the Nickelodeon television channel, seen on Nickelodeon weekday mornings. It is aimed at young children aged under 7 years. On September 28, 2009, Noggin was renamed Nick Jr. and the block was temporarily renamed "The Play Date." In 2014, the Nick Jr. name began to be used for both the block and network. It was owned by MTV Networks, a division of Viacom International.

History Edit

BuildupEdit

Before 1988, many shows that might be associated with a preschool audience were broadcast on Nickelodeon, but weren't specifically distinguished in their own programming block. Most preschool programs were shown roughly between the hours of 7 AM and 3 PM Eastern, which approximates the hours in which older children might be in school.

1988–1993Edit

From the morning of January 4, 1988, onwards, the Nick Jr. brand was in place and in use, with an approximate six-hour portion of the Nickelodeon broadcast day, at 9:00am – 3:00pm every weekday.[1] The logo for the new Nick Jr. brand became a distinctive feature for the block. At first, the Nick. Jr. logo was orange for 'Nick' and blue for 'Jr.'. The logo varied in the shape or species (e.g. two stars, two trains, two trees, two robots, two balls, two castles, two pigs, two cows, two horses, two brothers, two cats, two dogs). Until July 1990, a former staple of the Nickelodeon lineup, Pinwheel was featured, originally for three hours (two at the beginning and one at noon), then for one hour during spring-summer 1989. When Eureeka's Castle premiered in September 1989, Pinwheel was split into two separate half hours in the morning and afternoon, where it remained until July 1990. Much of the remaining time in the lineup, particularly early in this time period, was devoted to animated series, many of which were of foreign origin (The World of David the Gnome, Sharon, Lois & Bram's Elephant Show, Noozles, The Adventures of the Little Koala, The Adventures of the Little Prince, The Littl' Bits, Grimm's Fairy Tale Classics, Maya the Bee, Maple Town, Curious George, Jim Henson's Muppet Babies). Programming of both live action and puppeted preschool programming also appeared during this time. Many of Nick Jr.'s network IDs were produced by VideoWorks Inc..

1993–1994Edit

On April 5, 1993, Nick Jr. premiered a new series, Cappelli and Company, and introduced its first re-brand in five years, with promotional elements featuring an orange figure with the word 'NICK' it resembling a parent and a blue figure with the word\ 'JR,' in it resembling a child doing activities. The promos and bumpers introduced a new female announcer and often featured kids playing near the Nick Jr. logo. Several Nick Jr. promos and bumpers carried the slogan 'Grow, Learn, and Play'. The re-brand was unsuccessful, and Nickelodeon decided to spend $30 million on revamping their Nick Jr. block in 1994.[2]

1994–2004Edit

The block's pre-Face era ended its six-year run on Friday, September 2, 1994, alongside Papa Beaver's Storytime. On Monday, September 5, 1994, Nick Jr. re-branded and introduced a new female announcer as well as Face, an animated host that introduced, and wrapped up shows, and smaller variety pieces. In the context of his segments, Face was capable of materializing objects such as an astronaut, a robot, a clown, a window, a traffic light, stars, even wood, and of creating any number of foley sound effects including a signature three note 'trumpet' noise used to lead up to the slogan Play to learn, followed by a nod. Face was voiced by Chris Phillips who also voiced Roger Klotz on Disney's Doug and various promos and TV commercials (including many Nickelodeon bumpers and promos from 1995 to 2013). More than 400 Face promos were created and produced by Nick Digital from 1994–1996 and 1999–2003, and later at Data Motion Arts from 1996–1999, and finally at Vee-Pee Cartoons from 2003–2004. From this point forward, he changed colors, moods, and feelings, and during the fall of 1994, Nick Jr. introduced two new original series; Gullah Gullah Island and Allegra's Window. Programming during this period included (but wasn't limited to) Allegra's Window, Little Bear, Gullah Gullah Island, Blue's Clues, The Busy World of Richard Scarry, The Wubbulous World of Dr. Seuss, Franklin, Rupert, Rugrats (re-runs, also aired as part of the original Nickelodeon), Jim Henson's Muppet Babies, The Muppet Show, Eureeka's Castle, and Bob the Builder. Nick Jr. re-branded again in 1996, 1998, and 2001; in 1998, Nick Jr.'s female announcer was replaced with a different one. The original Face segments ended their run on Friday, August 29, 2003.

On Tuesday, September 2, 2003, Nick Jr. re-branded and introduced more than a dozen new logos. Face was given a new look, which added eyebrows and a chin and straightened the eyes by inverting their colors from white dots on black eyes to black, larger dots on white eyes. Also, his voice turned into a D.J. rapper-like voice. Nick Jr.'s female announcer was replaced with Chris Phillips and a male announcer. A new series of segments called Nick Jr. Play Along debuted, which were hosted by two fun, live-action hosts – Robin (played by actress Hillary Hawkins[3]) and Zack (played by actor Travis Guba[4]). Alongside Robin and Zack were four sock puppets called the Feetbeats. The new Face segments ended their run on Friday, October 8, 2004.

2004–2007Edit

On Monday, October 11, 2004, Nick Jr. introduced a new mascot named Piper O'Possum, and also was branded by a new slogan, "Nick Jr! We Love to Play!". The Piper O'Possum segments ended the three-year run on Friday, September 7, 2007 at 2:00 pm ET, with Go, Diego, Go! being the last program that aired with this look.

2007–2009Edit

On Monday, September 10, 2007 at 9:00 am ET, Nick Jr. was updated and introduced new graphics and music. The Nick Jr. logo's shapes resembled plushies now. The plushies seen in the logos included robots, bunnies, and monkeys. This saw the new look, which indicates preschoolers to play and learn with Nick Jr. characters. The first program aired with this look was Dora the Explorer. This marks the first time that there was no mascot on Nick Jr. since 1994.

2009–2014Edit

Main article: Nick Jr.
NickJr.logo

The original logo for Nick Jr. used from 1988–2009.

The Nick Jr. block ended its twenty one-year run on February 2, 2009, with Ni Hao, Kai-Lan as the last program to air. Nick Jr. shows continued airing on the slot, but with the Nickelodeon branding, replacing the Nick Jr. branding, and the addition of more frequent commercial advertising. On September 28, 2009, Nick Jr. replaced Noggin as a 24/7 TV channel. This makes it the first that Nickelodeon doesn't brand its preschool shows in a program block since 1988.

2014–presentEdit

On May 5, 2014, Nickelodeon began using the "Nick Jr." name in advertisements to refer to both the network and block. When aired on the Nick Jr. channel, commercials for programs broadcast on Nickelodeon's Nick Jr. block usually end with "Nick Jr. over on Nickelodeon" to differentiate the titles.

ProgrammingEdit

Main article: List of programs broadcast by Nick Jr. (block)

Cross programming with other networksEdit

Cross programming is a term used in broadcast programming. From 2000 to 2002 and from 2005 to 2006, Nick Jr. also ran a Saturday morning children's block for CBS entitled Nick Jr. on CBS, featuring shows from the programming block. Between 2002 and 2005, it was part of the general Nick on CBS block, which also included programming from the main Nickelodeon channel. The block was replaced September 16, 2006, when DIC Entertainment (now Cookie Jar Group) started the KOL Secret Slumber Party/KEWLopolis/Cookie Jar TV on CBS.

Until the fall of 2006, Spanish language US network Telemundo offered Nick Jr. programming in Spanish on Saturday and Sunday mornings, as part of the Nickelodeon en Telemundo block, which featured such shows as Rugrats and Dora the Explorer. In the fall of 2006, after the sale of Telemundo to NBC and the CBS/Viacom split, Nick programming was replaced with a Spanish-language version of NBC/Ion Television's qubo block.

On April 5, 2008, competing Spanish network Univision added Spanish dubbed versions of Dora the Explorer and Go, Diego, Go! to their Saturday morning Planeta U line-up. For a brief time in summer 2010, Tr3s (a sister network to Nickelodeon) aired a daily block of Spanish-dubbed Nick Jr. programs under the name Tr3s Jr. Pistas de Blue (episodes from the Steve Burns era of Blue's Clues) and Wonder Pets were featured in the block.

Face made an appearance during the 2012 New Year edition of The '90s Are All That, TeenNick's 1990s-oriented late night block. Face's appearances consisted of out-of-context clips that make him appear to be drunk or making adult comments (e.g. Yeah, grow a pair!).

ReferencesEdit

  1. "The Rugrats Timeline -- Through 1989" (June 16, 2012). Archived from the original on June 16, 2012. Retrieved on December 30, 2016.
  2. "Nick to spend $30 million on kids (page 53) from Broadcasting & Cable" . Retrieved on December 30, 2016.
  3. "Hillary Hawkins" . Retrieved on December 30, 2016.
  4. "About" . Retrieved on December 30, 2016.


v - e - dNickelodeon
Blocks Nick Jr. (Nick US) · Nick at Nite (Nick US) · The Splat (TeenNick US)
Sister networks Nick Jr. · NickMusic · NickToons · TeenNick
Programming Nickelodeon · Nick at Nite · Nick Jr. · Nicktoons · TeenNick
Brand extensions Nick.com · Nick Digital · Nick Radio · Nick Records · Nickelodeon Rewind · Nickelodeon Toys · Nickelodeon Magazine
Studios Nickelodeon Animation Studio · Nickelodeon Movies · Nickelodeon on Sunset
Outreach The Big Help · Let's Just Play Go Healthy Challenge · Worldwide Day of Play
Amusement
parks
Nickelodeon Universe · Nickelodeon Central (Nickelodeon Land (Blackpool Pleasure Beach) · Nickland (Movie Park Germany)) · Nickelodeon Resorts by Marriott · Nickelodeon Cultural Resort
International
channels
Nickelodeon Africa · Asia (China · India · Malaysia · Mongolia · Philippines · South Korea · Vietnam) · Australia and New Zealand · Canada · Europe (Bulgaria · CIS · Croatia · Denmark · Finland · France · Germany · Greece · Hungary · Italy · Netherlands & Flanders · Norway · Poland · Portugal · Scandinavia · Slovenia · Serbia · Spain · Switzerland · Sweden · Turkey · UK and Ireland · Ukraine) · Latin America (Brazil) · Middle East · Israel · Vietnam
Nick Jr. Africa · Asia (India · Kazakhstan · Turkey · Turkmenistan) · Australia · Europe (Finland · France · Germany · Greece · Italy · Netherlands and Flanders · Russia · Scandinavia · UK and Ireland (Too) · Ukraine) · Latin America (Brazil) · United States · Middle East
Nicktoons Europe (Germany · Netherlands and Flanders · UK and Ireland) · Latin America · Africa · United States
Programming Australia and New Zealand · Brazil · Canada · Latin America · Pakistan · Philippines · Southeast Asia · UK and Ireland
Other Nick Hits (Netherlands and Flanders) · Sonic-Nickelodeon (India) · Mon Nickelodeon Junior (France) · Nickelodeon4Teen (France)
Defunct
Blocks Nickelodeon Splat! · Nick Hits (Latin America) · Nick in the Afternoon · Nick on CBS/Nick Jr. on CBS · Nickel-O-Zone · Nick Studio 10 · NickMom (Nick Jr. US) · Noggin (Viva UK block) · Slime Time Live · SNICK · TEENick · U-Pick Live · Gotta See Saturdays
Sister network Nickelodeon Games and Sports for Kids
International Nickelodeon Estonia · Nicktoons France · Nickelodeon Japan · Nickelodeon New Zealand · Kindernet · Nicktoonsters · El Salvador
Other Jimmy Neutron's Nicktoon Blast · Nickelodeon Studios · Nickelodeon Suites Resort · Pinwheel

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