|Launched||December 1, 1977; 39 years ago|
|Owned by||Viacom (Viacom Media Networks)|
|Picture format|| 1080i HDTV|
|Headquarters||New York City|
|Formerly called||Pinwheel (1977–1979)|
|Sister channel(s)|| Nick at Nite|
|Timeshift service||Nick 2 East/West|
|Availability (channel space shared with Nick at Nite)|
|DirecTV|| 299 (East, HD/SD)|
300 (West, SD)
|Dish Network|| 170 (East, HD/SD)|
171 (West, SD)
|C band||AMC 11 - Channel 64 (West) (4DTV Digital)|
|Available on most other U.S. cable systems||Consult your local cable provider for channel availability|
|Spectrum|| Channel 65 (SD)|
Channel 765 (HD)
|Verizon FiOS|| 252 SD|
|AT&T U-verse|| 314 (East, SD)|
316 (West, SD)
1314 (East, HD)
|Google Fiber||Check local listings for channels|
Nickelodeon (often shortened to Nick) is an American basic cable and satellite television network launched on December 1, 1977, and is owned by Viacom through Viacom Media Networks and based in New York City. It is primarily aimed at children and adolescents aged 9–16, while its weekday morning edutainment programs are targeted at younger children ages 2–8.
As of February 2015, Nickelodeon is available to approximately 94.7 million pay television households (81.4% of households with at least one television set) in the United States.
- Main article: History of Nickelodeon
Nickelodeon's history dates back to December 1, 1977, when Warner Cable Communications launched the first two-way interactive cable system, QUBE, in Columbus, Ohio. Its C-3 cable channel carried Pinwheel daily from 7:00 a.m. to 9:00 p.m. Eastern Time. Nickelodeon launched on April 1, 1979, initially distributed to Warner Cable systems via satellite on the RCA Satcom-1 transponder. Originally commercial-free, advertising was introduced in January 1984.
- Main article: List of programs broadcast by Nickelodeon
Nickelodeon's schedule currently consists largely of original series aimed at kids, pre-teens and young teenagers, including animated series (such as SpongeBob SquarePants, The Fairly OddParents, Miraculous: Tales of Ladybug and Cat Noir, ALVINNN!!! and the Chipmunks, Teenage Mutant Ninja Turtles, Harvey Beaks, Regal Academy, The Loud House, and Kuu Kuu Harajuku), to live-action comedy and action series (such as Nicky, Ricky, Dicky and Dawn, Power Rangers: Dino Charge, The Thundermans, Henry Danger, Legendary Dudas, Game Shakers, School of Rock, along with the month-long running show Make It Pop), as well as series aimed at preschoolers (such as Team Umizoomi, PAW Patrol, Bubble Guppies, Blaze and the Monster Machines, Wallykazam! and Dora and Friends: Into the City!). The channel also airs reruns of select original series that are no longer in production (such as iCarly and Bella and the Bulldogs), as well as occasional original made-for-TV movies. The channel also aired bi-monthly special editions of Nick News with Linda Ellerbee, a newsmagazine series aimed at children that debuted in 1992 as a weekly series which ended in 2015.
- Main article: Nicktoons
Nicktoons is the branding for Nickelodeon's original animated television series (although it has seldom been used by the network itself since the 2002 launch of the spin-off digital cable and satellite channel of the same name). Until 1991, the animated series that aired on Nickelodeon were largely imported from foreign countries, and some original animated specials were also featured on the channel up to that point. Original animated series continue to make up a substantial portion of Nickelodeon's lineup, with roughly 6 to 7 hours of these programs airing on the weekday schedule and around nine hours on weekends, including a five-hour weekend morning animation block. Since the late 2000s, after the channel struck a deal with DreamWorks Animation in 2006 to develop the studio's animated films into weekly series, the network has also begun to incorporate Nicktoons that utilize three-dimensional computer animation (such as The Penguins of Madagascar, Fanboy & Chum Chum and Winx Club) in addition to those that are produced through traditional or digital ink and paint.
- Main article: List of films broadcast by Nickelodeon
Nickelodeon doesn't air movies on a regular basis; however, it does produce its own original made-for-cable television movies, which usually premiere in weekend evening timeslots or on school holidays.
The channel occasionally airs feature films produced by the network's Nickelodeon Movies film production division (whose films are distributed by sister company Paramount Pictures). Although the film division bears the Nickelodeon brand name, the cable channel doesn't have access to most of the movies produced by its film unit. Nickelodeon does have broadcast rights to most feature films based on or that served as the basis for original series produced by the channel (such as Barnyard: The Original Party Animals and The SpongeBob SquarePants Movie); the majority of the live-action feature films produced under the Nickelodeon Movies banner are licensed for broadcast by various broadcast and cable television outlets within the United States other than Nickelodeon (although the network has aired a few live-action Nickelodeon Movies releases such as Angus, Thongs and Perfect Snogging and Good Burger).
Nickelodeon also advertises hour-long episodes of its original series as movies; though the "TV movie" versions of Nickelodeon's original series differ from traditional television films in that they have shorter running times (approximately 45 minutes, as opposed to 75–100 minute run times that most television movies have), and use a traditional multi-camera setup for regular episodes (unless the program is natively shot in the single-camera setup common of films) with some on-location filming. Nickelodeon also periodically acquires theatrically released feature films for broadcast on the channel including Universal's Barbie: A Fashion Fairytale, several Monster High films, and Teenage Mutant Ninja Turtles: Turtles Forever (which was later released by Nickelodeon Movies through Paramount for DVD release), with the Barbie and Monster High films usually aired under a brokered format in which Mattel purchases the time in order to promote the release of their films on DVD within a few days of the Nickelodeon premiere, an arrangement possible as Nickelodeon does not have to meet the Federal Communications Commission rules which disallow that arrangement for broadcast channels due to regulations disallowing paid programming to children.
- Nick Jr. – Nickelodeon currently programs shows targeted at preschool-age children on Monday through Fridays from 8:30 a.m. to 2:00 p.m. Eastern and Pacific time. 7:00a.m. to 10:00a.m. during the summer months, other designated school break periods, and on National Holidays. The block primarily targets audiences of preschool age as Nickelodeon's usual audience of school-age children are in school during the block's designated time period. Programs currently seen in this block include Blaze and the Monster Machines, Team Umizoomi, Bubble Guppies, PAW Patrol, Max and Ruby, and Mutt and Stuff.
- Nick's New Saturday Night – "Gotta See Saturdays" is the collective branding of two blocks airing on Saturdays: a morning block of primarily animated series from 9:00 a.m. to 1:30 p.m. and a primetime live-action block airing from 8:00 to 10:00 p.m. Eastern and Pacific Time. Nickelodeon has long aired first-run episodes of its original programming on Saturdays, though this particular block debuted on September 22, 2012; recent episodes of certain original series may air when no new episodes are scheduled to air that week. The Saturday morning schedule features series such as SpongeBob SquarePants, Teenage Mutant Ninja Turtles, and Power Rangers Dino Charge, while the Saturday primetime schedule features The Thundermans and Henry Danger (all first-run episodes are cycled on the schedule, giving it a variable schedule). Premieres of the network's original made-for-cable movies also occasionally air during the primetime block, usually in the form of premiere showings.
- SNICK – "SNICK" (short for "Saturday Night Nickelodeon") was the network's first dedicated Saturday primetime block that aired from 8:00 to 10:00 p.m. Eastern and Pacific Time. Geared toward pre-teens and teenagers, it debuted on August 15, 1992 (with the initial lineup featuring two established series that originally aired on Sundays, Clarissa Explains It All and The Ren and Stimpy Show, and two new series, Roundhouse and Are You Afraid of the Dark?). The block featured mainly live-action series (primarily comedies), although it periodically featured animated series. SNICK was discontinued on August 28, 2004, and was replaced the following week (September 4, 2004) by a Saturday night edition of the TEENick block.
- Nick in the Afternoon – "Nick in the Afternoon" was a daytime block that ran on weekday afternoons during the summer months from 1995 to 1997, and aired in an extended format until December for its final year in 1998. It was hosted by Stick Stickly, a Mr. Bill-like popsicle stick character (puppeteered by Rick Lyon and voiced by actor Paul Christie, who would later voice Noggin/Nick Jr.'s mascot, Moose A. Moose until 2012). The block was replaced for the summer of 1999 by "Henry and June's Summer" (hosted by the animated hosts of the anthology series KaBlam!). The Stick Stickly character was later revived for "The '90s Are All That" on TeenNick, which debuted in 2011.
- U-Pick Live – "U-Pick Live" (originally branded as "U-Pick Friday" from 1999 to late 2000, and originally hosted by the Henry and June characters from KaBlam!) was a block that aired weekday afternoons from 5:00 to 7:00 p.m. Eastern and Pacific Time from October 14, 2002 to May 27, 2005, which was broadcast from studios in New York City's Times Square district, where Nickelodeon is headquartered. Utilizing a similar concept that originated in 1994 with the Nick in the Afternoon block, "U-Pick Live" allowed viewer interaction in selecting the programs (usually cartoons) that would air on the block via voting on the network's website. The concept of user-chosen programming was later utilized part of a Friday edition of TeenNick's "The '90s Are All That" block that ran in 2011.
- TEENick – "TEENick" was a teen-oriented block that ran from March 6, 2001 to February 2, 2009, which ran on Sundays from 6:00 to 9:00 p.m. Eastern and Pacific Time; a secondary block on Saturdays launched in 2004, taking over the 8:00 to 10:00 p.m. Eastern and Pacific Time slot long held by SNICK. It was originally hosted by Nick Cannon, and then by Jason Everhart (aka "J. Boogie"). From January 16 to May 12, 2007, and again from March 1, 2008 to August 3, 2009, sister network The N ran a spin-off block "TEENick on The N". The TEENick name, which was dropped on February 2, 2009 (with the Saturday block remaining unbranded until the introduction of "Gotta See Saturdays" in 2013), later became the name of the rebranded The N on September 28, 2009.
- ME:TV – "ME:TV" was a short-lived live hosted afternoon block that ran during the summer of 2007, which ran on weekday afternoons from 2:00 to 6:00 p.m. Eastern and Pacific Time.
- Nick Studio 10 – "Nick Studio 10" was a short-lived late afternoon programming block that ran from February 18, 2013 until June 17, 2013, which ran weekdays from 4:00 to 6:00 p.m. Eastern and Pacific Time. The block featured wraparound segments around episodes of the network's animated series, which were shown in an off-the-clock schedule due to the segments that aired following each program's individual acts.
- Nickelodeon Kids' Choice Awards – The Kids' Choice Awards are a 90-minute-long annual live awards show held on the last Saturday night in March (formerly the first Saturday in April until 2008). The award show (whose winners are selected by Nickelodeon viewers though voting on the channel's website and through text messaging) honors popular television series and movies, actors, athletes and music acts, with winners receiving a hollow orange blimp figurine (one of the logo outlines used for much of the network's "splat logo" era from 1984 to 2009).
- Nickelodeon Kids' Choice Sports Awards – A spin-off of the Kids' Choice Awards, "Kids Choice Sports" is held in July with the same KCA voting procedures and differing categories for team sports and athlete achievements for the previous year (featuring categories such as "Best Male Athlete", "Best Female Althete", "King Of Swag" and "Queen Of Swag"), along with the award featuring a sports-specific purple mohawk. Its inaugural ceremony aired on July 17, 2014 and originally suspended the international channels so people could only watch it on the main channel.
- Worldwide Day of Play – The "Worldwide Day of Play" is an annual event held on a Saturday afternoon in late September that began on October 2, 2004, to mark the conclusion of the "Let's Just Play" campaign launched that year, which are both designed to influence kids to exercise and participate in outdoor activities; schools and educational organizations are also encouraged to host local events to promote activity among children during the event. Nickelodeon and its sister channels (except for the Pacific and Mountain Time Zone feeds and the Nick 2 Pacific feed that is distributed to the Eastern and Central Time Zones), some of the network's international channels and associated websites are suspended (with a message encouraging viewers to participate in outdoor activities during the period) from 12:00 to 3:00 p.m. Eastern and Pacific Time on the day of the event. Since 2010, the Worldwide Day of Play event became part of The Big Help program, as part of an added focus on healthy lifestyles in addition to the program's main focus on environmental issues.
Nickelodeon-produced blocks on broadcast networksEdit
- Nickelodeon en Telemundo – On November 9, 1998, Telemundo debuted a daily block of Spanish dubs of Nickelodeon's series (such as Rugrats, Aaahh!!! Real Monsters, Hey Arnold!, Rocko's Modern Life, KaBlam! and Blue's Clues); the weekday edition of the block ran until September 5, 2000, when it was relegated to weekends in order to make room for the morning news program Hoy En El Mundo; Nickelodeon's contract with Telemundo ended in November 2001, after the network was acquired by NBC.
- Nick on CBS/Nick Jr. on CBS – On September 14, 2002, Nickelodeon began producing a two-hour Saturday morning block for CBS (which was co-owned with Nickelodeon at the time as a result of network parent Viacom's 1999 acquisition of CBS) featuring episodes of series such as As Told by Ginger, The Wild Thornberrys, Rugrats, Hey Arnold! and Pelswick debuted on most CBS stations. The block was retooled in 2005 as a preschool-oriented block featuring Nick Jr. shows (such as Blue's Clues, Dora the Explorer and Little Bill); "Nick Jr. on CBS" was replaced in September 2006 by the KOL Secret Slumber Party block (produced by DIC Entertainment, which was subsequently acquired by Cookie Jar Group), as a result of CBS and Viacom's split into separate companies.
- ↑ Seidman, Robert (February 22, 2015). "List of How Many Homes Each Cable Networks Is In - Cable Network Coverage Estimates As Of February 2015" . TV by the Numbers. Zap2it. Retrieved on December 2, 2016.
- ↑ Hendershot 2004, pp. 15–16
- ↑ Hendershot 2004, pp. 15–16
- ↑ "Guide PDFS – Page 47–48" . Qube TV. Retrieved on December 2, 2016.
- ↑ "The Cable Center - Gustave Hauser" . cablecenter.org. Retrieved on December 2, 2016.
- ↑ Cable's Nickelodeon is all for the children, Milwaukee Sentinel, 1983-09-02, p. 2, part 3. Retrieved on December 2, 2016.
- ↑ "The Mirage Group Sells Teenage Mutant Ninja Turtles(TM) to Nickelodeon" . Reuters. Retrieved on December 2, 2016.
- ↑ Pam Gelman. "Nick News with Linda Ellerbee - TV Show Rating For Kids and Families" . Commonsensemedia.org. Retrieved on December 2, 2016.
- ↑ Hendershot 2004, p. 87
- ↑ "Nickelodeon ventures into cartoons" . Chicago Sun-Times (via HighBeam Research) (August 10, 1991). Retrieved on December 2, 2016.
- ↑ "Nickelodeon and Dreamworks teaming up" . Tvsquad.com (October 25, 2006). Retrieved on December 2, 2016.
- ↑ Joe Lepper (July 26, 2004). "Nickelodeon tells kids to go out and play for anniversary" . Media Week. Retrieved on December 2, 2016.